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You Are Here: Home » Marketing Concepts » VSP TACTICS
VSP Marketing Graphic Group Marketing Mission Statement: VSP Marketing Graphic Group believes that any potential market can be tapped. Every customer who comes to VSP has one thing in mind, to get results. VSP can get those results without the need of a large investment. Customers will learn that creativity and originality are vital in any marketing plan. VSP will work closely with any client to create a productive marketing campaign that is profitable for your business. Even with a restricted budget, the key to any good marketing campaign is obtaining the attention of a target audience. We will help you decide that audience and make your company look great in the meantime. Promoting your business to potential customers takes work and persistence. Research shows that, on average, consumers need to HEAR or SEE a message at least three times for them to have name recognition and recall, and nine times before they become a customer. Promotions that target new customers must therefore be consistent and continuous. But they don’t have to be expensive. Every business has unique marketing needs, so there’s no single promotion that works best for everyone. A successful campaign requires a creative promotion that is closely linked to the product or service and sends the right message to the target audience. A creative promotional campaign needs to achieve business goals (increased sales, develop new leads, etc.) as well as stand out from competing campaigns. For example, if neighboring restaurants are all running a “Buy 10 sandwiches, get one free” campaign, you could instead promote a free cookie with a sandwich and drink order, or a children’s meal that includes a free toy. The only way to be different is to look different. The difference is what attracts new customers and keeps the current ones coming back. Test, combine, and alternate the following tactics to promote your business, while respecting your budget. Be creative! Creativity is what makes any company stand out among the rest. Why do you think conglomerate companies like Apple©, Google™, and Volkswagen© are so successful? Because they have went against the norms and created a new way to market their business. With some imagination, you can come up with creative promotions that will tie directly to what your customers want, even if they don’t know it yet. For example, a pet breeder in a large city was struggling for several years until he started giving away customized "birth certificates" for the pets he sold. Almost immediately, his sales rose more than 10 percent. Marketing and promoting your business can be more of an art than a science. It may take several tries to find a promotion that works. If you already have a successful plan, maybe a little refreshing might be all your company needs to attract more customers. As long as you think like your customer and let us be creative, your business will be able to get the attention and the customers it needs. Fleet Presence. Use your moving billboards! Most small to large businesses have a very valuable resource: A fleet of vehicles! A company that spends $400-$1000 a month on Yellow Page Advertising doesn’t have the ability to reach potential customers other than those who still look through a phonebook. With fleet graphic advertising, you can virtually advertise to anyone and everyone. Best of all, we can make your fleet vehicles however you would like them to look it does not cost you much. Did you know?
Other ideas that we can help with: Provide coupons and discountsDistributing coupons or discount flyers can drive traffic to your door, while increasing public awareness of your business. Do your research to determine what the coupon should offer, while still maximizing profits.
Sponsor seminars or classes Consumers appreciate free advice, especially when it’s about their personal needs and hobbies. Community seminars that relate to your business’ products and services can draw new and existing customers alike. They also can provide business owners who have more specialized offerings with a way to establish themselves as authorities in their field. A small cooking school hosts free classes throughout the year to draw customers who may decide to pay for a class on another date or buy any of the specialty foods and equipment for sale. Give away freebiesPeople love to receive free items and services. Think about who your target customers are and what they would enjoy receiving and using. You can easily and inexpensively produce badges, bumper stickers, book covers, and other novelty items to distribute to your target customers. A nail salon, for example, could give away free emery boards printed with the salon’s phone number and hours. Hold a contest Holding a raffle or other contest for your business can attract new customers and help you build a mailing list from which you can contact in the future with offers and promotions. Both the contest and prize should relate to your business to be effective. For example, a store that does custom closets could publicize a contest to find the messiest closet, with the prize being a complete closet makeover. Just imagine the packrats who would jump at entering such a contest! The contest also could provide good photo opportunities to help your business get free publicity in the process. Companies can tie in regular contests with existing freebie programs. Some businesses offer a monthly prize to anyone whose car sports the business’ bumper sticker, encouraging customers to get their name out in the community. Give to charity Charity fundraisers frequently include raffles and silent auctions with prizes donated by local businesses. If you are trying to increase your company’s visibility among a particular customer segment, look into offering your products or services as prizes at the fundraising events your customers support. This tactic can be particularly effective because it focuses your marketing dollars on a targeted segment. Host or take part in an event You may be able to attract media attention or a crowd by staging a special promotional event, especially if it’s tied to another occasion. Just make sure the event ties closely with your company’s product, service or image. One big-city nursery frequently hosts gardening workshops in conjunction with a neighborhood garden walk, drawing plenty of novice and seasoned green thumbs. Many cities and communities also throw street festivals throughout the year. These can be excellent places to have sales information booths or set up a mini-boutique for people to buy and sample your product. Get involved in the community Community service is a quick way to get positive publicity and generate support for your business. Ask yourself how your enterprise can be a “good neighbor” to your community. A pet store owner may “lend” its dogs and cats to visit local nursing homes. A chamber choir may do a goodwill tour of children’s hospitals around the holidays. Many communities have children’s sports teams who are looking for sponsors. One neighborhood pizza restaurant made it a habit to support one little league team a year. That restaurant became the unofficial gathering place of the entire team and their families after every game, and many of the young athletes became loyal customers as they grew older. Celebrate holidays Send greeting cards or discounts to your best customers and clients around the holidays. Such a personal touch engenders loyalty while keeping your name in front of important customers. Aside from special sales on major public holidays, you also may be able to tie promotions to one of the many lesser known holidays and “awareness days” that don’t get printed on the bank calendar. From “Bald Eagle Awareness Day” to “Avalanche Awareness Day,” it’s likely you can find an occasion to link to a special sale or event |
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